Issues involving equal rights surround you. You cannot avoid them. So, what is your response to these issues?

Do you promote progress toward equal rights?

Or do you oppose it?

Or just try to ignore it?

It is scientifically proven that personality traits associated with promoting equal rights empower you in the long-term, while traits associated with opposing or disregarding equal rights disempower you in the long-term.

We work to bring these facts to life, so that people understand how their response to equal rights promotes (or opposes) their long-term interests.